CCU Admissions Viewbook

The CCU viewbook gives an overview of the college to prospective students and is the university's capstone marketing piece. I designed a new campaign look for all of the undergraduate admissions materials including font and brand overhaul for brochures, magazines and more.

It was important to grab the viewers' attention at the beginning of the magazine. Choosing photos the audience could picture themselves in was one way this was accomplished.

The target audience were high school juniors and seniors. The youthful design evokes the energy and excitement found on the campus.

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